:root {
  --bg: #FAFAF7;
  --bg-dark: #1A1A1A;
  --bg-plum: #4A2D3C;
  --bg-contact: #F2EFE9;
  --text: #1A1A1A;
  --text-dim: #5A5A55;
  --text-on-dark: #FAFAF7;
  --text-on-dark-dim: #A8A8A0;
  --text-on-plum: #FAFAF7;
  --text-on-plum-dim: rgba(250, 250, 247, 0.65);
  --accent: #4A2D3C;
  --accent-hover: #6B3F56;
  --border: #E5E2DA;
  --border-dark: #2E2E2E;
  --border-plum: #6B3F56;
  --max-width: 1180px;
  --gutter: 1.75rem;
  --serif: 'Spectral', Georgia, serif;
  --sans: 'Geist', -apple-system, BlinkMacSystemFont, sans-serif;
  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  background: var(--bg);
  color: var(--text);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
a:hover { color: var(--accent); }

/* NAV */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 250, 247, 0.94);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1rem var(--gutter);
}
.wordmark-nav {
  font-family: var(--serif);
  font-size: 1.05rem;
  font-weight: 500;
  letter-spacing: -0.005em;
}
.nav nav { display: flex; gap: 1.5rem; align-items: center; font-family: var(--sans); font-size: 0.85rem; }
.nav nav a { color: var(--text-dim); display: inline-flex; gap: 0.45rem; align-items: baseline; }
.nav-num {
  font-family: var(--serif);
  font-style: italic;
  font-size: 0.95rem;
  color: var(--text);
  font-weight: 500;
}
.nav-cta {
  background: var(--text);
  color: var(--bg) !important;
  padding: 0.55rem 1.1rem;
  border-radius: 999px;
  transition: background-color 0.32s var(--ease-out);
}
.nav-cta:hover { background: var(--accent); }
@media (max-width: 760px) {
  .nav nav a:not(.nav-cta) { display: none; }
}

/* TYPE */
h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -0.025em;
  line-height: 1.1;
}
h2 {
  font-size: clamp(1.9rem, 3.6vw, 2.9rem);
  letter-spacing: -0.03em;
  max-width: 22ch;
}
h3 { font-size: 1.2rem; margin-bottom: 0.6rem; }
p { margin-bottom: 1rem; max-width: 62ch; }
.lede {
  font-family: var(--serif);
  font-size: clamp(1.1rem, 1.5vw, 1.25rem);
  color: var(--text-dim);
  line-height: 1.45;
  max-width: 56ch;
  margin-bottom: 2rem;
}

/* SECTIONS */
.section, .hero {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 6rem var(--gutter);
}
.section-dark, .section-plum, .section-contact {
  max-width: none;
  margin: 0;
  padding: 0;
}
.section-dark > *, .section-plum > *, .section-contact > * {
  max-width: var(--max-width);
  margin-left: auto;
  margin-right: auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}
.section-dark { background: var(--bg-dark); color: var(--text-on-dark); padding: 6rem 0; }
.section-dark .lede { color: var(--text-on-dark-dim); }
.section-plum { background: var(--bg-plum); color: var(--text-on-plum); padding: 6rem 0; }
.section-plum .lede { color: var(--text-on-plum-dim); }
.section-plum a { color: var(--text-on-plum); }
.section-contact { background: var(--bg-contact); padding: 6rem 0; text-align: center; }

/* SECTION META (chapter-numeral header) */
.section-meta {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: baseline;
  gap: 1.75rem;
  border-top: 1px solid var(--border);
  padding-top: 1.25rem;
  margin-bottom: 4rem !important;
  max-width: none;
}
.section-meta .section-num {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(2.6rem, 4.8vw, 4.4rem);
  line-height: 0.95;
  font-weight: 500;
  letter-spacing: -0.025em;
  color: var(--text);
  font-variant-numeric: lining-nums;
}
.section-meta .section-name {
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--text-dim);
}
.section-dark .section-meta { border-color: var(--border-dark); }
.section-dark .section-meta .section-num { color: var(--text-on-dark); }
.section-dark .section-meta .section-name { color: var(--text-on-dark-dim); }
.section-plum .section-meta { border-color: var(--border-plum); }
.section-plum .section-meta .section-num { color: var(--text-on-plum); }
.section-plum .section-meta .section-name { color: var(--text-on-plum-dim); }
.section-contact .section-meta { justify-content: center; grid-template-columns: auto auto; }

/* FLEURON divider */
.fleuron {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.6rem;
  text-align: center;
  color: var(--text-dim);
  padding: 4rem 0 4.5rem;
  letter-spacing: 0;
  max-width: var(--max-width);
  margin: 0 auto;
}

/* PULL QUOTE */
.pullquote {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.7rem, 3vw, 2.5rem);
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: -0.022em;
  color: var(--text);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 1.5rem 0;
  margin: 2.5rem 0 2rem !important;
  max-width: none !important;
}
.section-plum .pullquote {
  color: var(--text-on-plum);
  border-color: var(--border-plum);
}

/* PLUM SECTION: editorial cover-quote H2 */
.section-plum h2 {
  font-size: clamp(2.4rem, 5vw, 4rem);
  font-style: italic;
  line-height: 1.05;
  font-weight: 400;
  letter-spacing: -0.035em;
  max-width: 18ch;
}

/* TABULAR NUMERALS for editorial typesetter feel */
.creator-stats strong,
.stat-list strong,
.hero-meta,
.masthead,
.section-num {
  font-variant-numeric: tabular-nums lining-nums;
  font-feature-settings: "tnum";
}

/* HERO */
.hero {
  min-height: calc(100vh - 60px);
  display: flex;
  flex-direction: column;
  padding-top: 2.5rem;
  padding-bottom: 3rem;
}
.masthead {
  font-family: var(--sans);
  font-size: 0.74rem;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text-dim);
  border-top: 1px solid var(--border);
  padding-top: 1.1rem;
  margin: 0 !important;
  max-width: none;
}
.wordmark-huge {
  font-family: var(--serif);
  font-size: clamp(3.8rem, 15vw, 12.5rem);
  font-weight: 500;
  line-height: 0.92;
  letter-spacing: -0.05em;
  margin: auto 0 !important;
  padding: 3rem 0;
  font-variant-numeric: lining-nums;
}
.wordmark-huge em {
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.045em;
}
.hero-bottom {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 3rem;
  align-items: end;
  border-top: 1px solid var(--border);
  padding-top: 2rem;
}
.hero-lede {
  font-family: var(--serif);
  font-size: clamp(1.1rem, 1.5vw, 1.3rem);
  line-height: 1.4;
  color: var(--text);
  max-width: 40ch;
  margin: 0 !important;
}
.hero-meta {
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dim);
  margin: 0 !important;
  max-width: none;
  align-self: end;
  text-align: left;
}
.cta-row {
  grid-column: 1 / -1;
  display: flex;
  gap: 0.85rem;
  flex-wrap: wrap;
  margin-top: 2rem;
}
@media (max-width: 720px) {
  .hero-bottom { grid-template-columns: 1fr; gap: 1.25rem; }
  .wordmark-huge { padding: 2rem 0; }
}

/* BUTTONS */
.btn {
  display: inline-block;
  padding: 0.85rem 1.6rem;
  border-radius: 999px;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 0.92rem;
  border: 1px solid transparent;
  transition:
    background-color 0.32s var(--ease-out),
    color 0.32s var(--ease-out),
    border-color 0.32s var(--ease-out);
}
.btn-primary { background: var(--text); color: var(--bg) !important; }
.btn-primary:hover { background: var(--accent); }
.btn-primary:active { background: var(--accent-hover); }
.btn-ghost { border-color: var(--text); color: var(--text) !important; }
.btn-ghost:hover { background: var(--text); color: var(--bg) !important; }
.btn-ghost:active { background: var(--accent); border-color: var(--accent); color: var(--bg) !important; }
.btn-large { padding: 1rem 2rem; font-size: 0.98rem; }

.section-plum .btn-primary { background: var(--bg); color: var(--bg-plum) !important; }
.section-plum .btn-primary:hover { background: var(--bg-contact); }
.section-plum .btn-ghost { border-color: var(--bg); color: var(--bg) !important; }
.section-plum .btn-ghost:hover { background: var(--bg); color: var(--bg-plum) !important; }

.btn:focus-visible,
.nav-cta:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}
.nav nav a:focus-visible,
.creator-links a:focus-visible,
.contact-direct a:focus-visible,
.footer-meta a:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 4px;
  border-radius: 2px;
}
.section-dark a:focus-visible,
.section-dark .btn:focus-visible,
.section-plum a:focus-visible,
.section-plum .btn:focus-visible { outline-color: var(--bg); }

/* GRIDS */
.grid-asym {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 5rem;
  align-items: start;
}
.grid-asym h2 { margin-bottom: 0; }
@media (max-width: 900px) {
  .grid-asym { grid-template-columns: 1fr; gap: 2rem; }
}

.grid-4 {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 1rem;
}
@media (max-width: 900px) { .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .grid-4 { grid-template-columns: 1fr; } }

.tile {
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid var(--border-dark);
  padding: 1.6rem;
  border-radius: 8px;
}
.tile p { color: var(--text-on-dark-dim); font-size: 0.92rem; max-width: none; }

/* AUDIENCE list */
.stat-list { list-style: none; margin-top: 1.5rem; }
.stat-list li {
  display: flex;
  flex-direction: column;
  padding: 1rem 0;
  border-bottom: 1px solid var(--border);
}
.stat-list li:last-child { border-bottom: none; }
.stat-list strong { font-weight: 500; }
.stat-list span {
  font-size: 0.78rem;
  color: var(--text-dim);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-top: 0.2rem;
}

/* USE CASES (in plum section) */
.use-cases { margin-top: 1.5rem; }
.use-cases > div {
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--border-plum);
  display: flex;
  flex-direction: column;
  gap: 0.3rem;
}
.use-cases > div:last-child { border-bottom: none; }
.use-cases strong { color: var(--text-on-plum); font-weight: 500; }
.use-cases span { color: var(--text-on-plum-dim); font-size: 0.93rem; }

/* CREATOR CARD */
.creator-card {
  display: grid;
  grid-template-columns: 5fr 6fr;
  gap: 3rem;
  align-items: start;
  padding: 2.5rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 12px;
  box-shadow: 0 1px 2px rgba(26, 26, 26, 0.04), 0 12px 36px rgba(26, 26, 26, 0.06);
  margin-bottom: 2rem;
}
@media (max-width: 900px) { .creator-card { grid-template-columns: 1fr; gap: 2rem; padding: 1.75rem; } }

.creator-card h3 { font-size: 1.65rem; margin-bottom: 0.15rem; letter-spacing: -0.02em; }
.creator-card .handle {
  font-family: var(--sans);
  font-size: 0.95rem;
  color: var(--text-dim);
  font-weight: 400;
  letter-spacing: 0;
}
.creator-tagline {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.15rem;
  color: var(--text);
  margin-bottom: 1rem;
}
.creator-bio { color: var(--text-dim); margin-bottom: 1.5rem; font-size: 0.95rem; }

.creator-stats {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
  margin-bottom: 1.5rem;
}
.creator-stats li {
  display: flex;
  flex-direction: column;
  padding: 0.9rem 1rem;
  background: var(--bg-contact);
  border-radius: 6px;
}
.creator-stats strong {
  font-family: var(--serif);
  font-size: 1.55rem;
  font-weight: 500;
  letter-spacing: -0.025em;
}
.creator-stats span {
  font-size: 0.72rem;
  color: var(--text-dim);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 0.15rem;
}

.creator-links { display: flex; gap: 1.25rem; }
.creator-links a {
  font-family: var(--sans);
  font-size: 0.9rem;
  color: var(--accent);
  border-bottom: 1px solid var(--accent);
  padding-bottom: 2px;
}

.creator-proof {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 480px;
  background: var(--bg-contact);
  border-radius: 8px;
  overflow: hidden;
}

.roster-note {
  color: var(--text-dim);
  font-style: italic;
  font-family: var(--serif);
  font-size: 1.02rem;
  max-width: 60ch;
  margin-top: 2rem;
}

/* CONTACT */
.section-contact h2 { margin-left: auto; margin-right: auto; }
.section-contact .lede { margin-left: auto; margin-right: auto; }
.contact-row {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 1rem;
  margin: 2.5rem 0 1.5rem;
  flex-wrap: wrap;
}
.contact-direct {
  color: var(--text-dim);
  font-size: 0.93rem;
  max-width: none;
}
.contact-direct a {
  color: var(--accent);
  border-bottom: 1px solid var(--accent);
}

/* FOOTER */
.footer {
  background: var(--bg-dark);
  color: var(--text-on-dark);
  padding: 4rem 0 3rem;
}
.footer-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 var(--gutter);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  align-items: end;
}
@media (max-width: 640px) { .footer-inner { grid-template-columns: 1fr; } }
.footer .wordmark-nav { color: var(--text-on-dark); margin-bottom: 0.5rem; }
.footer-tagline {
  font-family: var(--serif);
  font-style: italic;
  color: var(--text-on-dark-dim);
  max-width: 40ch;
}
.footer-meta {
  text-align: right;
  font-size: 0.88rem;
  color: var(--text-on-dark-dim);
}
.footer-meta p { margin-bottom: 0.4rem; max-width: none; }
.footer-meta a { color: var(--text-on-dark); }
.footer-legal { margin-top: 1.5rem !important; font-size: 0.78rem; }
@media (max-width: 640px) { .footer-meta { text-align: left; } }

/* REDUCED MOTION */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}